Hi, I'm Manuel
Salesforce Architect
I am a Salesforce Architect with a proven history of driving digital transformation and system performance for major global clients. My expertise spans 44 Salesforce certifications including Application, System, and Solution Architect, complemented by a deep knowledge of Enterprise Architecture and Agile methodologies. I specialize in developing comprehensive roadmaps and architectural blueprints for complex multi-org landscapes.
About Me
I am a Senior Salesforce Architect with extensive experience driving digital transformation for global organizations like Salesforce, Boehringer Ingelheim, and Coca-Cola European Partners. Holding 44 Salesforce certifications (including Application, System, and Solution Architect), I specialize in developing strategic roadmaps and blueprints that align technical capabilities with business goals.
My technical leadership combines Enterprise Architecture (TOGAF) and Agile frameworks to establish robust governance across complex multi-org landscapes. I act as a key technical resource for mentoring teams and optimizing performance.
I bridge the gap between technology and strategy through strong Stakeholder Management and Business Requirement Prioritization. From launching new applications to integrating the latest AI features, I focus on delivering innovative, high-value solutions that enhance user engagement and operational efficiency.
Work Experience
Senior Salesforce Solution Architect, EMEA Practices
Salesforce
I have successfully driven digital transformation initiatives for various clients, focusing on Salesforce solutions tailored to their unique challenges. Developed comprehensive roadmaps and architecture blueprints that align with clients' strategic visions. Offered best practice guidance on Education and Nonprofit Cloud as well as Field Service, enhancing solution effectiveness. Innovated with new platform features, ensuring clients remain at the forefront of technology advancements.
Salesforce Platform Lead & Technical Architect
Boehringer Ingelheim
I successfully guided the Salesforce platform as a Technical Architect, achieving notable advancements in governance and automation. Established control measures for access, licenses, and permissions, ensuring compliance and security across the multi-org landscape. Served as a key technical resource, mentoring team members and driving knowledge sharing within the SFDC Center of Excellence. Engaged in solution architecture for new applications, collaborating with enterprise architecture teams to align with business goals.
Salesforce Platform Architect
Coca-Cola Europacific Partners
I successfully transformed the Salesforce platform at Coca-Cola European Partners, achieving remarkable improvements in user satisfaction and system performance. Implemented a streamlined release process that reduced deployment issues by over 30%. Enhanced team collaboration by providing guidance on Salesforce capabilities, fostering a culture of trust. Played a key role in launching an iOS app and e-commerce portal, driving user engagement and satisfaction.
Salesforce Solution Architect
Omega CRM
I successfully led transformative Salesforce projects, enhancing client operations and driving growth. Served as Scrum Master for a custom Territory Management engine, ensuring project alignment with client goals. Drove the implementation of Sales Cloud and Service Cloud, resulting in improved client engagement and efficiency. Fostered a culture of knowledge sharing within the team, elevating expertise in integration and data management.
Salesforce Consultant
Consultia IT (Axa Assistance)
I effectively managed a Salesforce Service Cloud environment, delivering impactful solutions and driving stakeholder engagement. Prioritized and translated business requirements into actionable deliverables, ensuring timely project completion. Developed integrations with external systems, enhancing overall functionality and user experience. Trained stakeholders on best practices, fostering a culture of continuous improvement and collaboration.
Veeva & Salesforce Admin
Accenture (Novartis)
I successfully contributed to Novartis's Salesforce implementation as a Veeva & Salesforce Admin at Accenture, achieving significant user engagement and system efficiency. Streamlined the Veeva CRM rollout for multiple European countries, ensuring a smooth transition. Created and optimized data integrations with Oracle, enhancing data flow and reporting capabilities. Developed strong relationships with users, providing training and rapid issue resolution to maximize CRM utilization.
Software Architecture
Accenture (FREMAP)
I successfully transformed the software architecture landscape for Sociedad de Prevención de FREMAP, driving significant operational improvements. Increased user productivity by developing .NET applications for automated data management and document processing. Enhanced system performance by optimizing Active Directory Policies and migrating legacy scripts to PowerShell. Reduced administrative workload through centralized printer management, creating a user-friendly application for printer assignment.
